1. Data Controller

Infinitas Family Office ApS is the data controller responsible for the processing of your personal data on infinitas.dk.

Infinitas Family Office ApS
CVR: 43630148
Kalvebod Brygge 45, 1560 København V, Denmark

2. What Data We Collect and Why

Contact form
When you use our contact form, we collect your first name, last name, phone number, email address, and the content of your message. We use this data solely to respond to your enquiry.
Legal basis: Article 6(1)(b) GDPR (steps prior to entering a contract) or Article 6(1)(f) (our legitimate interest in answering enquiries).

Analytics and statistics
We use Google Analytics 4 to understand how visitors use our website. This may involve cookies and the processing of data such as your IP address, device type, browser, and browsing behaviour. Data may be transferred to Google LLC in the USA under the EU-US Data Privacy Framework and standard contractual clauses.
Legal basis: Article 6(1)(a) GDPR (your consent). Analytics is only activated if you accept it via our cookie banner.

Search and visibility tools
We use Google Search Console and Google Business Profile to monitor our search visibility and manage our business listing. These tools provide us with aggregated, non-identifying statistics.

3. Cookies

We use cookies for analytics and functionality. You can accept, reject, or change your cookie preferences at any time via the cookie settings on our website. Necessary cookies required for the site to function do not require consent.

4. Data Sharing

We do not sell your personal data. We share data only with:

• Google (analytics and search services), acting as our data processor
• Our website host and technical service providers
• Public authorities, where legally required

5. Retention

• Contact form data: retained only as long as necessary to handle your enquiry and any resulting relationship, then deleted.
• Analytics data: retained according to our Google Analytics configuration (14 months – default).

6. Your Rights

Under the GDPR you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability. To exercise these rights, contact us.

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet), Carl Jacobsens Vej 35, 2500 Valby, datatilsynet.dk.

7. Data Security

We apply appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

8. Changes to This Policy

We may update this privacy policy from time to time. The current version is always available on this page with the revision date shown above.